Citi

Channels: Email, Push, SMS, Web, Social, Video, OOH

Highlights: Overhauled 1500+ transactional emails in new voice, created interactive financial literacy quiz, wrote videos and social ads to launch Quick Lock, created situationally aware Citi Bike signage, tested and focus-grouped product positioning, wrote an email style guide, wrote an ADA accessibility guide, created communications and collateral for points program and partners (Amazon, Hilton, Apple, Costco).