Channels: OOH, Event, Web, Email, Display, Social, Video, Video game
Highlights: Betablasters! arcade game, Guinness Books of World Record’s winning “Biggest tomato salad” in Times Square, wrote “Open for Wellness” factory-opening tour launch video, conceptualized “You rock” event booth, won The Drum Awards for Marketing’s 2022 B2B Brand Team of the Year for “Nourishing connections” campaign, earned “Highly commended” for The Drum’s 2021 Best B2B Brand of the Year, Finalist for Digiday’s 2021 Best B2B Branding Campaign & Most Innovative B2B Brand.
Channels: Social, Web, Display, Video
Highlights: coordinated lead-gen creative and production teams across US, Costa Rica and Ireland, visual identity explorations, and employer branding campaign ideation.
Channels: Email, Web, Display
Highlights: created end-to-end reacquisition and engagement campaigns, and created ads and web content to support brand refresh.
Channels: Web, Radio, Social, Display, Broadcast Video
Highlights: ran a satirical Twitter account to raise awareness about processed sugar, wrote video focused on ingredient differentiation, supported several product launches with web, ad, social, radio, and video.
Channels: OOH (billboard, bus, subway), Web, In-store, Mail, Display, Event, Print, Video
Highlights: wrote 360-awareness campaign that boosted web traffic up 70%, retail partner sales up 45%, and NYC metro-area brand recall above 10%.
Channels: Web, OOH, Print, In-store, Social, Display
Highlights: “Stupidly Simple” New Year’s Resolutions campaign tied to contest to in-store activations and epic prizes like a tropical island.
Channels: Web, Video, Social, Email, App, Brand Identity, Sales and Pitch collateral
Highlights: helped establish brand identity and tone of voice, helped refine communications and collateral to land major funders and accounts.
Channels: Display, Web, Event, Social, Video, App, Blog, Educational content, User stories, Paid search, Lead-gen, In-store.
Highlights: wrote website refresh (which raised page views +35%, order value +27%, time on page +16%, CPC -30%), overhauled the CRM content strategy and format (which raised open rates by 40%), created an award-winning CES conference booth that helped generate $2MM in leads, wrote and pitched display ad lead-gen campaign, wrote product display signage for 500+ partner stores.
Channels: Web, Email, Lead-gen Social, Video, Event, Display, Blog, User Stories, Infographics, OOH
Highlights: led the copy brand refresh for hundreds of web pages and other collateral, led a 13-person copywriting team, led content strategy for asset rebranding, pitched, concepted and wrote demand-gen campaigns for numerous product and service launches.
Augmented Reality wayfinding app for Seattle Seahawk’s Lumen Field.
Augmented Reality wayfinding app for Seattle Seahawk’s Lumen Field.
Channels: Web, Print (brochure, annual report, event guides, etc.), Email, Event, Video, Display, Tone of Voice Guide, Blog
Highlights: wrote B2B and B2C campaigns, created the identities and marketing collateral for dozens of investment conferences (including rebranding Harvard Business School’s Investment Management Workshop).
I have of course worked on loads of other things, including spec and pitch work, articles, one-off freelance projects, and personal creative endeavors, including kids books, greeting cards, restaurant reviews, songs, blogs, and…there’s just no telling what you’ll find here.
